The two-year Business - Marketing Ontario College Diploma program provides learners with a strong theoretical marketing foundation and the opportunity to apply it through hands-on industry projects, assignments and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles. Additionally, you use computing technology in a collaborative learning environment to learn, develop and apply the technical skills that employers desire. Learn about how marketing affects the operations of a business - from product conception to launch and delivery. Explore concepts such as: marketing to the consumer and business marketplace product and pricing strategies marketing planning and decision-making global marketing marketing communications and promotions marketing research professional selling sales management digital marketing and distribution Complete hands-on assignments that involve case studies, simulation platforms, research assessments and role-playing. You also have the opportunity to work with industry clients in the program, including developing a full marketing plan for a local client. Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability. Students who elect to apply to the non co-op version of the program may not have the opportunity to transfer to the co-op version at a later date. After you graduate, you can pursue employment in a wide range of marketing opportunities, including: sales (both business-to-business and retail) sales promotion advertising web and digital marketing social media marketing research and planning purchasing customer service product/brand management