From the first year, students are introduced to the tools needed to develop successful strategies and business campaigns. The importance of digital marketing is acknowledged throughout the programme, and students have the ability to develop digital skills from the outset. The course examines core business concepts and builds on this foundation throughout the degree. It invites students to choose from a wide variety of business modules in their final year to reflect their individual interests. Lectures are designed to give an overview of current issues and debates within the discipline. Some of these are delivered by visiting practitioners who provide live case material and can offer students access to industry contacts and careers advice. The additional work placement year offers the opportunity for students to complete a period of work experience after their second year of study, in order to apply their knowledge in a real business setting. Those students who are unable to undertake or choose not to participate in the work placement year scheme, may have the option to undertake a work-related project such as a piece of consultancy or an enterprise project.