We start the course with a comprehensive introduction to the world of business. Our modules are designed to build upon the knowledge you already have and offer you a broad understanding of the critical concepts of marketing, key account and brand management and market research. You’ll also experience practical learning as we bring the workplace to the classroom, allowing you to work with industry professionals and tackle the trials and tribulations of the professional marketing environment. Throughout the course, classroom learning is supplemented by a range of support materials which you can access through our online learning management system, Canvas. Modules are subject to change and availability. The assessments are designed to allow you to demonstrate what you’ve learned, and to make sure you’re developing the abilities and skills you need to complete the course. You can expect an interesting mix of coursework, essays, and activity-based assignments. Your assessments could include problem-solving activities, consultancy projects, presentations, and group or individual reports.