This robust business degree, housed in Conestoga’s School of Business, meets strong marketplace demand for professional communicators with business acumen. Communications management is the systematic planning, implementation and oversight of communications channels and efforts in support of the reputation and relationships between an organization and its stakeholders. Communication specialists work in social media management, employee communications, media relations, investor relations, marketing communications, digital marketing, fundraising and other specialized communications functions. This profession demands strong written, verbal and digital communications skills, strategic thinking and the ability to understand and respond to the complex issues facing an organization.